Making giving have MUCH greater impact

Through B1G1, you embed the giving into your organisation’s DNA. That means you:

• connect in a different way with everyone involved
• positively impact customer attraction and retention, by engaging customers in a much deeper ‘heart-to-heart’ way
• significantly enhance your core market position and commitment to give with integrity
• create clear market differentiation for your products and services
• take a leadership position in the B1G1 Giving Movement
• further enhance the corporate culture, motivating and inspiring employees
• give more, more consistently, more sustainably with much more impact

And above all, you simply ‘connect’.

B1G1 takes that connection further by allowing you to take a position of leadership in the significant shift happening right now in our world.

The research on that shift is very clear, from the 2009 BBBG study (“More than ever, consumers are rewarding companies that deliver more holistic brand benefits and punishing those that don’t”) to the very specific late-2008 Duke University study that tracked up to a 74% increase in actual shelf ‘take off’ of products with transaction-based giving built into them.

Professor Gavan Fitzsimons, the lead researcher on the Duke study put it this way, “Consumers are paying more attention to cause messages, and as a result, are more likely to purchase. This is clearly great news for brand managers, as every percentage increase can translate to millions of dollars in revenue.“

Ignore the dollars. The key part of that research is simply this – there is a shift to giving.

But B1G1 exists not to tap into that shift but to actually create it even more.  It’s giving because together we recognise the role that only business can play in making the shift permanent, greater and lasting.

To do that requires processes and systems. That’s precisely what B1G1 brings you – B1G1 transaction-based giving.

Let’s see how and why that works, by clicking here.