‘Transaction-based’ B1G1 giving is the key

B1G1 is so easy to implement. Your business simply selects products and/or services and then ‘matches’ those to Worthy Cause projects to create highly resonant stories that focus directly on the impact of that transaction.

For example, you sell a TV, a cataract-blind person gets the gift of sight; you sell a cup of coffee, a child gets access to water for a day.

Through B1G1, every small contribution creates a vivid picture of the tangible contribution your company makes, thereby involving your customers and employees. It’s giving that totally connects. Graphically, it looks like this:

How B1G1 giving happens

With B1G1 giving, it’s never as bland and un-resonant as ‘we give $x (or x% of profits) to charity’ or even ‘we proudly support XYZ Foundation’. With B1G1 it’s, ‘when you buy this, this specific action happens’.

Here’s how it looks:

And because B1G1 is at the heart of the transaction-based giving movement there are literally thousands of possibilities of ‘matching’ to create equally resonant stories for your company.

Once that ‘match’ is made, in the B1G1 model, 100 per cent of the giving goes direct to your chosen cause —a cause that your company either selects from the 600+ projects already a part of B1G1. And B1G1 even works with your existing Charities to allow them to benefit from the B1G1 transaction-based giving process.

To see how B1G1 is implemented in your business, click here.